MUHAMMAD JIBRIL ADAMU
MUHAMMAD JIBRIL ADAMU
HEAD OF MARKETING
BIOGRAPHY
Muhammad Jibril Adamu leads Velay's marketing, business development, and customer acquisition efforts as Head of Marketing. With a strong academic foundation in international business and practical experience across multiple industries, Muhammad brings a modern, data-driven approach to marketing strategy.
He holds a Bachelor of Business Administration (BBA) with a major in International Business from Skyline University College, UAE. His international education provided him with global perspectives on marketing, brand management, and customer relationship strategies that he has successfully adapted to the Nigerian market context.
Muhammad's marketing philosophy centers on customer-centric value creation, leveraging Velay's technological advantages to differentiate the company in a traditionally relationship-driven industry. Under his leadership, Velay has developed a strong brand identity built on transparency, reliability, and innovation.
As Head of Marketing, Muhammad oversees all aspects of market strategy, including brand management, customer acquisition, digital marketing, sales operations, and market intelligence. He has been instrumental in positioning Velay as a technology-first petroleum distributor, attracting customers who value transparency and efficiency over traditional distribution models.
Muhammad has built a comprehensive customer segmentation strategy, developing tailored value propositions for different market segments – from major distributors requiring sophisticated supply chain solutions to small filling stations seeking simple, reliable supply. His team provides ongoing customer support, relationship management, and business development services that ensure high customer satisfaction and retention. His expertise in digital marketing has been crucial in promoting Velay's technology platform. He has developed content marketing strategies, social media presence, and customer education programs that explain the benefits of digital petroleum distribution to a market accustomed to traditional practices.
KEY RESPONSIBILITIES
- •Marketing strategy and brand management
- •Customer acquisition and retention
- •Business development and partnership cultivation
- •Market research and competitive intelligence
- •Digital marketing and social media management
- •Sales operations and team leadership
- •Customer relationship management
- •Product positioning and value proposition development
PROFESSIONAL EXPERTISE
- •International business and market expansion
- •Digital marketing and online brand building
- •Customer relationship management (CRM)
- •B2B marketing and sales
- •Market research and data analysis
- •Brand strategy and positioning
- •Customer experience design
KEY ACHIEVEMENTS
- •Established Velay's brand identity as a technology-first distributor
- •Grew customer base to 200+ active filling stations and distributors
- •Developed customer segmentation and targeted marketing strategies
- •Created comprehensive customer education programs
- •Implemented CRM systems integrated with digital platform
- •Built a strong market presence across Northern and Southern Nigeria
EDUCATION
- •Bachelor of Business Administration (BBA), Major in International Business
- •Skyline University College, UAE